Been: The Square @ ULI Live!

YOLA, Urban Land Institute

Last week we joined 6,000 attendees from all over the country at the annual ULI Fall Meeting which returned to LA this year.  To give the visiting urban land folks a taste of LA, we worked with KCRW’s Frances Anderton and ULI LA‘s Sandra Kulli and Clare De Briere to curate a selection of pop-up shops set up around a mini-zocalo, each offering a native take on place making.

The Square proved to be a draw throughout the conference, with Homeboy Industries‘ graphic tees flying off the shelves, Conscious Commuter‘s electric fold-up bicycle attracting waves of other conscious commuters, and wanderlusters lusting over notNeutral‘s map-inspired dishware. Live performances by singer/songwriter (and chemist!) Dafni, the Youth Orchestra of Los Angeles, USC’s “Spirit of Troy” Marching Band, and the Finn Kappe Sextet brought even more local flavor to The Square (which ironically could be found under a very triangular sign!)  Judging by the fact that the seats were packed throughout the conference, we think they liked it.

More importantly, for us it was a great opportunity to hang out for a few days with some of LA’s best and brightest.  The only downside: arctic LA Convention Center temperatures and not seeing daylight for three days.


Special thanks to Haworth and Unisource for providing the furniture for the entire Square.  Without their contribution, the wheelers and dealers would have had nowhere to do their wheelin’ and dealin’.

Also, a huge thank you to all the amazing LA participants: Art Center’s Advanced Mobility Research group, Bloom Energy, Community Arts ResourcesOtis College of Art and Design, SCI-arc, USC, Woodbury University, HOLA, Skylight Books, Watts House ProjectBill KleimanBehn Samareh, Standard, Tiffany Tedesco, Oyler Wu Collaborative, Rethink LAJohn Friedman Alice Kimm Architects, and Tom Schnabel.  Also big ups to the Finn Kappe Sextet for performing for a small-but-quality crowd and DJ Raul Campos for hanging out with us.

This project just further proves to us that LA is filled with some pretty awesome, talented, and ingenious people.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s