Handful of Salt Print Magazine Launch

HOS-Issue-1-Launch-Party-12

We were happy to have made it up to San Francisco this past week for Handful of Salt’s launch party celebrating the birth of their brand spankin’ new print magazine.  At a time when so many publications are foregoing print issues for digital, we’re so happy to see someone proving that print is not dead.  The perfectly square print edition is anything but square, featuring work by some of the world’s most interesting makers and creatives.  We can’t wait to see the next issue and look forward to adding this to our coffee table collection!

Order your own copy here!


Spring and Summer Redux

It’s mid-July and we haven’t been to the beach yet!  That should change shortly, but before we shut down HQ for a few weeks for our annual summer break, we wanted to share a few shots of what we’ve been up to since we last posted.  Our yearbook, if you will.  And what a year!

Let’s see, we started by throwing a party (for ourselves)…

And later hung out with a World Champ

Biyamba, sumo champion, LA Bloom

Then we headed to NYC…

When we got back, we launched the 2nd Annual LA Design Festival from one of the city’s best roof tops

Before buckling down for the biggest modern design show in the nation (and hitting a few parties)…

But really, most importantly, we met Walter White.


Yearly Dose of Narcissism with a Smidge of Socrates

secret agent pr, design PR, haily zaki, julie karatzis, christine kim

I believe it was Socrates that said that 99.9% of PR is appearance.  Alright, that may not be an exact quote, but it’s an accepted assumption in the industry.  We agree to a certain extent but like to think there is a lot of substance behind what we do.  So, as part of our 2012 overhaul, we realized that it was high time to focus a bit of time and effort on putting forth an image that complements the high caliber of our design clients.  We hired amazing photographer Carla Choy and squeezed a day-long shoot in between phone calls, e-mails, and a regular day at the office.  Talk about multi-tasking!  The result: some head shots for our new website and a fun secret agent team building exercise.

Joking aside, it actually was Socrates who said “The way to gain a good reputation is to endeavor to be what you desire to appear.”  And in this case, we desire to appear like we enjoy what we do, there’s substance behind appearance, and we look damned good in trench coats.

So without further adieu, we’re going to be unabashedly narcissistic and share a few pics from behind the scenes of our super fun photo shoot.  It’s weird actually being in front of the cameras for a change.  (And having eye lashes for four hours.)  Don’t worry, we won’t subject anyone to this again for a while.

Big thanks to Sherilyn Yi, songstress and make up artist for being patient with us!

This is our “cop” look.

Our “Inspector Clousseau” look

Tools of the trade

Lovely lashes

It takes A LOT to get pretty.

Agent C – Before

Agent J – In transformation

That’s right folks.  Behind the scenes ain’t pretty.

We keep telling Christine this should be her new perm-look.  Hawt.


Strike #1 and #3 Off the List

How did March creep into our calendars so deftly and quietly?  While we’re not at all ready for tax season, St. Paddy’s, or Easter, we’re happy to announce that we’ve been super busy at Secret Agent HQ paying some much-needed attention to, well, yours truly.  Our new year’s resolutions were not in vain.  Strike at least two off the list…partially!

#1: The Cobbler with No Shoes is Getting Some Chus!

We’re finally working on our website. For the time being, we’ve pulled down the old one so just look for us on Facebook or call us on our swanky phone lines if you need us. (Be sure to listen to the WHOLE message!) Brand spankin’ new site: ETA this spring.

#3: Movin’ on Up and Out to Lincoln Heights!

The secret agents are officially shacked up with the sumos!  We’ve moved into a new space at the Lacy Studio Lofts with Attack! Marketing.  We’re still putting on the finishing touches but hope to open up HQ for a little par-tay in April as well.

Now if only I were this good at keeping my personal resolutions…


Secret Agent New Year’s Resolutions

Secret Agent PR, Julie Karatzis

2011 was a whirlwind year with lots of accomplishments, ranging from getting a a #hashtag in the New York Times, to being interviewed by Frances Anderton on DnA.  However, it’s time to look forward to the rest of 2012. We’re off to a bit of a late start, as evidenced by the fact that the month of January is half over, but we’ve set some goals for ourselves that we aim to hit them before 2013 rolls around.

1. Get Some Shoes

We are the proverbial cobbler with no shoes, guilty of devoting most of our time to promoting and cultivating our clients’ brands and little or none on our own.  It’s not that we’ll spend any less time doing that in 2012, but we’re planning a Secret Agent revamp this spring.  Mama’s gettin’ some shoes…finally!

2. Seek Knowledge

By virtue of what we do by day, we’re always watching what’s happening in the world of design.  But this year, our goal is broaden our knowledge base even further.  More research, more design events, more questions, more answers.

3. Move Out and Up

By high school years, we’re essentially seniors entering our 4th year and we’re ready to move out of the house…literally.  This year, we aim to find a new HQ.  Onward, and upward.  That probably means a party.  And yes, you’re invited.

4. Collaborate

The LA design scene is popping.  Every day a new design star is born and we even have our own design festival and three-day modern design fair.  Things feel like they’re on an upswing and we’re looking forward the ride that 2012 will surely provide.   This year, we aim to find more ways to collaborate with more people.

5.  Sharing is Caring

One area where we’ve been sorely lacking is in giving back.  This year, we’d like to forge a partnership with a local non-profit and find a creative way to give back.