Last week we joined 6,000 attendees from all over the country at the annual ULI Fall Meeting which returned to LA this year. To give the visiting urban land folks a taste of LA, we worked with KCRW’s Frances Anderton and ULI LA‘s Sandra Kulli and Clare De Briere to curate a selection of pop-up shops set up around a mini-zocalo, each offering a native take on place making.
The Square proved to be a draw throughout the conference, with Homeboy Industries‘ graphic tees flying off the shelves, Conscious Commuter‘s electric fold-up bicycle attracting waves of other conscious commuters, and wanderlusters lusting over notNeutral‘s map-inspired dishware. Live performances by singer/songwriter (and chemist!) Dafni, the Youth Orchestra of Los Angeles, USC’s “Spirit of Troy” Marching Band, and the Finn Kappe Sextet brought even more local flavor to The Square (which ironically could be found under a very triangular sign!) Judging by the fact that the seats were packed throughout the conference, we think they liked it.
More importantly, for us it was a great opportunity to hang out for a few days with some of LA’s best and brightest. The only downside: arctic LA Convention Center temperatures and not seeing daylight for three days.
Special thanks to Haworth and Unisource for providing the furniture for the entire Square. Without their contribution, the wheelers and dealers would have had nowhere to do their wheelin’ and dealin’.
Also, a huge thank you to all the amazing LA participants: Art Center’s Advanced Mobility Research group, Bloom Energy, Community Arts Resources, Otis College of Art and Design, SCI-arc, USC, Woodbury University, HOLA, Skylight Books, Watts House Project, Bill Kleiman, Behn Samareh, Standard, Tiffany Tedesco, Oyler Wu Collaborative, Rethink LA, John Friedman Alice Kimm Architects, and Tom Schnabel. Also big ups to the Finn Kappe Sextet for performing for a small-but-quality crowd and DJ Raul Campos for hanging out with us.
This project just further proves to us that LA is filled with some pretty awesome, talented, and ingenious people.
If you’re already planning on attending the ULI Live! Conference, the Urban Land Institutes Annual Fall Meeting which is being hosted here in LA this week, don’t miss ULI Los Angeles’ love letter to LA, a Night at the Square on Thursday night. Co-curated by Frances Anderton, Clare De Briere, and Sandra Kulli, with some Secret Agent input, this pop-up zocalo promises to bring LA to life. Don’t miss live performances by KCRW’s DJ Raul Campos, the urban planner-turned-urbane DJ, and the Finn Kappe Sextet. See you at the Square!