Palm Springs Modernism Week Presents: The Modernism Project

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The #ModernismProject is a mobile initiative encouraging the Palm Springs Modernism Week community to get involved and capture modernism in their everyday lives through their photo lens. We’re proud to say that we’re the sneaky chicks behind this covert operation, and we’d love for you to get involved. You could stand a chance to win tickets to Palm Springs Modernism Week, February 14-24, 2013, or if you’re not able to make it, an equivalent prize.

Starting in October through January, participants will have the opportunity, twice a month, to participate in this mobile photo challenge simply by snapping a photo on their smart phone and exploring their own personal perspective on modernism. Then follow Modernism Week on Instagram by searching for username Modernism_Week, upload the photo to your Intagram account, and hashtag your submission with #ModernismProject, so we can keep track of your submission. Hop on over to the Modernism Project page on the Palm Springs Modernism Week blog for more info on how to play.

For each contest, there will be an overarching theme, but we’re not at liberty to say what they are – just yet. We have an all-star cast of judges lined up to review each themed submission, so make your photos snazzy! For the October 11th contest, we have the talented team over at Archilovers, and for the October 25th contest, the design driven ladies at Design Milk.

Good luck!


The Future Perfect Painted by Danny Heller – Vote on KCET Artbound!

As part of our work creating a robust blog for Palm Springs Modernism Week, we came across an amazing artist who kind of blew our minds.  Danny Heller is a Silver Lake-based painter who, quite simply, paints houses.  But not just any houses.  As this great KCET Artbound piece highlights, Heller has a unique perspective.  His light-filled photorealistic paintings capture the beauty of signature Southern California mid-century architecture, and add something just a bit indescribable.  He’s part of a new generation of modernists who look back with nostalgia but also interpret the concepts of modernism with a look towards the future.  His paintings make us want to run out and buy a vespa…or a Wexler.  In short, we love.   And if you love too, be sure to VOTE HERE to help transform this KCET Artbound story into a short documentary.  You only have till this Sunday to vote!  Also, don’t forget to like Artbound on Facebook.


Yearly Dose of Narcissism with a Smidge of Socrates

secret agent pr, design PR, haily zaki, julie karatzis, christine kim

I believe it was Socrates that said that 99.9% of PR is appearance.  Alright, that may not be an exact quote, but it’s an accepted assumption in the industry.  We agree to a certain extent but like to think there is a lot of substance behind what we do.  So, as part of our 2012 overhaul, we realized that it was high time to focus a bit of time and effort on putting forth an image that complements the high caliber of our design clients.  We hired amazing photographer Carla Choy and squeezed a day-long shoot in between phone calls, e-mails, and a regular day at the office.  Talk about multi-tasking!  The result: some head shots for our new website and a fun secret agent team building exercise.

Joking aside, it actually was Socrates who said “The way to gain a good reputation is to endeavor to be what you desire to appear.”  And in this case, we desire to appear like we enjoy what we do, there’s substance behind appearance, and we look damned good in trench coats.

So without further adieu, we’re going to be unabashedly narcissistic and share a few pics from behind the scenes of our super fun photo shoot.  It’s weird actually being in front of the cameras for a change.  (And having eye lashes for four hours.)  Don’t worry, we won’t subject anyone to this again for a while.

Big thanks to Sherilyn Yi, songstress and make up artist for being patient with us!

This is our “cop” look.

Our “Inspector Clousseau” look

Tools of the trade

Lovely lashes

It takes A LOT to get pretty.

Agent C – Before

Agent J – In transformation

That’s right folks.  Behind the scenes ain’t pretty.

We keep telling Christine this should be her new perm-look.  Hawt.


Been: iRchitecture

Phone, laptop, radio, movie screen, camera – the iPhone is the da Vinci of gadgets. Within a few short years, this all-in-one device has profoundly shaped the way people look at and interact with the world.

Much like the iPhone which is so much more than just a phone, Carlo Caccavale refuses to be limited to “just” the AIA|LA associate director. This veritable Renaissance man finds time to wear many another hat, including that of writer, producer, designer, and now artist.  He recently hosted an opening reception on for iRchitecture, a collection of images shot with his iPhone.  A follow-up to his first The Eye and the iPhone exhibition, Caccavale stretches the creative boundaries of this everyday medium, turning a practical device into an instrument of art. No lens, no filters, and no fancy apps with faux bokeh – his photos are au naturale, drawing attention to the intrinsic beauty of the built environment.

iRchitecture is a celebration of architecture and design, currently on display at the American Institute of Architects Los Angeles (3780 Wilshire Blvd, Suite #800, Los Angeles, CA 90010).

Click on the images below (also taken on an iPhone) for a peek at the opening reception and Caccavale’s work.